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Types of Marketing

by orbinside
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Marketing is an integral part of any business whether it is professional consulting, services, or manufacturing business. It  informs, promotes, and educates the public about what you do for your business, how well you do in comparison to others and what your USP – Unique Selling Proposition is.   

 

General Marketing

It is an old form of marketing which comprises of following marketing techniques: 

  • Word Of Mouth Marketing: Where people generally, friends, family, Neighbours recommend products and services provided by their near and dear ones. It is the oldest form of marketing yet very cost effective and with great impact.
  • Newspaper Marketing: Where newspapers and magazines are used as a channel to market the products and services. It uses printing techniques and matter to market the products and services.
  • Radio Marketing: Where Radio Channels are used as a channel to market the products and services. It uses audio to market the products and services. 
  • Television Marketing: Where televisions are used as a channel to market the products and services. It uses the power of both audio and visual for marketing purposes.
  • Referral or Affiliate Marketing: Where customer gets paid through discounting for referring or recommending products and services.
  • Another form of marketing involves Print Signboards, Hoarding etc.

Digital Marketing

It comprises of newest marketing techniques as follows: 

  • Website Marketing: Where a website is used to market the products and services. It uses Search Engine optimization technique.
  • Email Marketing: Where email fliers or newsletters are used to market the products and services.
  • Social Media Marketing: Where social media platforms are used to market the products and services. It includes social media platforms like Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest etc. Social media platforms get paid for marketing products and services to their subscribers.
  • Influencer Marketing: Where influencers used related content advertisements on multiple channels to market products and services to their followers. It can be subcategorized into followings:
    • Blog Marketing: Where a blog website specially purposed by bloggers, used as medium for marketing products and services to its followers.
    • Vlog Marketing: Where Vloggers use a video hosting website for marketing products and services to their followers.
    • Podcast Marketing: Where a podcast hosting website uses podcasts for marketing products and services to their followers.

BNI Platforms

BNI (Business Networking Investment) Platforms are specially purposed entity group organizing groups of people with the purpose of interacting & networking with each other. It is social business community where it promotes each other products and services among their respective social network. It has unique proposition where it has only one member per profession or product.

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